MLM - MLM Training: Why Am I Talking To This Prospect?

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August 19, 2005

Why Am I Talking To This Prospect?

by David Ledoux, Founder ILOVEMLM.com

I just got off the phone with Clark, a young eager member of my downline. We were celebrating him enrolling his first downline partner. How exciting! He's been learning to work the cold market while test-marketing his products to his warm market. He's putting out about 1000 drop cards a week, and he's starting to get a steady stream of prospect calls.

I asked him a loaded question to see how he would respond.

"Clark, what's the real purpose of phoning a prospect?" I said.

He thought for a minute. Then he hit me with a profound answer for a rookie.

"My job is to uncover what their needs are and help them to see how this business can solve their problems."

My mouth was slightly agape. I know I sure didn't think that way when I started in the mlm industry back in 1988. I needed to sell product so I could make money to buy food. I needed to recruit them so I could make money to buy food. Funny how an empty stomach was my motivation!

And it's no wonder my numbers stank in the beginning. I was always "telling and selling" instead of "uncovering their need".

Here's a little training tip. Write this phrase on a post-it note and stick it near the phone.

UNCOVER THEIR NEEDS.

I appreciate you. Good luck in your business!

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David Ledoux has been involved in the network marketing industry for 15 years. He is an author, speaker and million dollar earner. To discover more jealously-guarded secrets of making $100,000.00 or more every year through MLM check out his new book: The Ultimate MLM Blueprint for Massive Success. The book and a FREE MLM Training ezine are available online here
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Posted by mlminternetcoach at August 19, 2005 08:04 AM

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